You have probably already heard of all the advice to not use a friend as your property agent. I agree that you should not use someone who is already your friend, but it is smart to turn your property agent into your best friend.
Here’s 3 major reasons why:
1. You will be in constant contact with your property agent
The sale or purchase or rental of a property can last from days to months at a time. In order to ensure that the process is as pleasant and seamless as possible, it makes sense to establish a more-than-just-cordial communication style with your property agent.
Which is why, for this reason alone, if you are not comfortable with your agent’s communication style in any way and nothing changes even after you feedback to him/her, quickly find someone else!
2. You want your property agent to have your best interests at heart
You may find yourself enjoying conversations on everything under the sun with your agent on the way to becoming best friends, but please do not forget that your agent is primarily there to help you sell or buy or rent a house!
Although it is good to be on friendly terms with your agent, remember to mention to him/her often about what you are looking for in this property transaction, including a bit about how your lifestyle, personality and other relevant preferences would impact that decision.
3. You want to get the best information from your property agent
You would want to know more about things like how your agent arrived at your property valuation, how he/she plans to market or search for your property and whether he/she knows insider secrets to the neighbourhood you currently reside in or are looking at.
For instance, in terms of marketing, are newspaper ads still your agent’s main advertising source even though they may not be as effective anymore?
By maintaining great and frequent communication with your agent, you would be able to gain more in-depth access to valuable information he/she holds or what he/she does in his/her course of work for you, which would give you more leverage to add strongly to your A-game.
In addition to the 3 major reasons above, here are some more pointers to get you to cultivate that “best friend” relationship with your property agent as soon as possible:
1. The longer a house is on the market, the less likely you are to get fair value. By getting into your agent’s “inner circle”, he/she will be more willing and motivated to help you get your transaction done, fast. On the other side of the coin, if you are looking to purchase or rent, he/she will likely be less pressurizing than what he/she normally can be so that you can avoid an impulse buy.
2. He/she would be more open to sharing the sales schedule breakdown of a typical property transaction with you in order to help manage your stress and expectations.
3. He/she would also give you tips on how to make your home showroom-ready for prospective buyers to view and have a warm and friendly impression of your place, if you intend to sell or rent out.
Treat your property agent right and he/she will reciprocate the effort. At the end of the day, a mutually beneficial partnership always wins!
By Amanda Ong, belowVal